Internal signage is key

Your external signage is the first impression a new customer gets of your business, it marks your location. Internal signage is just as important and should be considered as part of your interior décor and overall customer experience. 

Durleigh understand how important any signage is to your business.

·         It forms a key part of the customer journey throughout your business, it also makes your internal structure more organised.

·         It reflects the brand, the visual identity of the brand such for example the colour, form and shape these can convey meanings that cannot be imparted through words alone. 

·         It acts as a directional message, wayfinding and helps to reassure visitors that they are in the right place.

·         It’s a tangible means to judge the quality of a business – quality and service provision. 

 All these are important reasons why your internal signage should be working for you.

Posted on February 22nd 2017

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